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Timothy J. Sullivan has had a long history working with fragrances. Most of his career in advertising centered on the development and marketing of fragrances, cosmetics and related products; his first “gig”, fresh from the army, was at Avon Products in New York where he was Assistant to the Director of Advertising. Chosen for Avon’s in-house fragrance panels, his “nose” was considered “too sophisticated” so his opinions of a fragrances being tested usually meant those selections would never reach the mass market.
While at Della Femina, Travisano & Partners in NYC, Tim helped to introduce Stick Ups, Carpet Fresh and other fragrance products for Airwick Industries. He spent 14 years with the agency researching and developing new fragrance products. Airwick taught Tim a very basic premise…the fragrances we put in the atmosphere are completely different and shouldn’t be confused with those we put on our skin.
Then, to Publicis Conseil in NYC working on Lancôme’s advertising and new product introductions. He worked on national campaigns with Isabella Rossellini and helped to introduce Cosmair skincare and fragrance products to the US market.
Now, Tim travels around the country and throughout Europe in search of new fragrances and concepts. He maintains his contacts with the major fragrance houses, so his nose is always up to date, if occasionally a bit ahead of itself. “My clients don’t want to wait for what’s next,” he says. “They want it now. So I create it for them.”
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